Exclusive Interview with Managing Directors of Smets Technology: Reflections on the Past Year and Outlook for the Future

SMETS Technology's Managing Directors - Sascha, Karl and Stephan Smets

Welcome to this exclusive interview with the managing directors of Smets Technology – Karl, Stephan and Sascha Smets. With Sascha being the youngest and most recent addition to the team, having joined the company just one year ago, this interview will focus on their reflections on the past year and their outlook for the future. Smets Technology is a leading manufacturer of rubber removal, demarking, and retexturing equipment, serving key customers worldwide, including Dubai Airport, Tokio-Narita, Vinci Group, Fraport and Saferoad.

Let’s start by reflecting on the past year at Smets Technology. How has the company performed, and what notable achievements have been accomplished?

Karl: It has been an incredible year for Smets Technology. Despite the challenges posed by the global economic situation and the ongoing pandemic, we have achieved remarkable success. Our sales have exceeded expectations, and we have successfully expanded our customer base across international markets. We have also witnessed a significant increase in demand for our rubber removal, demarking, and retexturing equipment, which has further solidified our position as one of the leading manufacturers in the industry.

Stephan: Absolutely, Karl. In addition to our financial achievements, we have also made significant strides in product innovation. Our research and development team, has introduced cutting-edge technologies to our product portfolio, making our equipment more efficient, reliable, and environmentally friendly. This has helped us to stay ahead of the competition and meet the evolving needs of our customers.

Sascha: It has been an exciting journey for me personally as well. I joined Smets Technology a year ago, and I am proud to have contributed to the company’s success. As the youngest member of the managing directors, I have been actively involved in driving innovation and bringing fresh perspectives to the table. The support and collaboration of Karl and Stephan have been instrumental in our achievements over the past year.

That’s impressive! It’s clear that Smets Technology has had a remarkable year. Can you share some insights into your plans and strategies for the future?

Karl: Certainly! Our vision for the future of Smets Technology is ambitious yet practical. We plan to continue our focus on product innovation and technology leadership. We will invest in research and development to further enhance the performance, reliability, and sustainability of our equipment. We also aim to expand our global presence by entering new markets and strengthening our relationships with existing customers.

Stephan: Building on our success in the past year, we will also strive to improve our operational efficiency and customer service. We are committed to maintaining the highest standards of quality and reliability in our products and services. We will continue to collaborate with our customers and partners to better understand their needs and provide tailored solutions that add value to their operations.

Sascha: I am excited about our plans for the future. As we look ahead, we will also focus on talent development and leadership succession. Smets Technology has a talented team of employees, and we will invest in their growth and development to ensure that we have the right skills and expertise to lead the company into the future.

Sascha, as a recent addition to the managing directors’ team, your background in law brings a unique perspective to Smets Technology. Can you share how your expertise has contributed to the company’s success in the past year?

Sascha: My background in law has been instrumental in ensuring that Smets Technology operates in compliance with relevant regulations and legal requirements. This has helped us build trust and credibility with our customers, partners, and stakeholders. Additionally, my experience in M&A has allowed us to identify potential growth opportunities and make strategic decisions to expand our business. I believe that a strong foundation in legal and data protection aspects is crucial for the long-term success of any company, and I’m proud to contribute to that aspect at Smets Technology. However, I was always passionate about sales and marketing and I am thus very grateful to see our sales power grow every day!

Speaking of sale power! Stephan, as the person responsible for sales and technology, can you elaborate on how Smets Technology has been able to excel in these areas in the past year and your vision for the future?

Stephan: Our success in sales and technology is driven by our customer-centric approach and relentless focus on innovation. We have a dedicated sales team that works closely with our customers to understand their needs and provide tailored solutions. Looking ahead, we will continue to invest in our sales and technology capabilities. We will strengthen our customer relationships, expand our market presence, and drive product innovation to stay ahead of the competition. Our vision for the future is to be the preferred choice for rubber removal, demarking, and retexturing equipment globally, and we are confident in our ability to achieve that.

It seems like Smets Technology is powered by its great team spirit! Was this the main driver of your success in the past year?

Stephan: Absolutely, teamwork has been crucial to our success. We are grateful for the trust and support of our key customers, such as Dubai Airport, Tokio-Narita, GMR, Vinci Group, Allmark, Saferoad, OAT, Jakober AG and many others. Their partnership has been instrumental in driving our growth and success in the industry. We are committed to continue providing them with cutting-edge solutions and excellent customer service.

Karl: Our strong relationships with our key customers have been built on the foundation of delivering reliable and high-quality products. We take pride in being their preferred choice for rubber removal, demarking, and retexturing equipment. As we look to the future, we are dedicated to further strengthening these partnerships and expanding our customer base globally.

Sascha: I would like to highlight that our commitment to customer-centricity goes beyond just providing products. We strive to understand our customers’ needs and challenges, and work closely with them to provide tailored solutions that meet their requirements. Our customers’ satisfaction and success are at the core of our business, and we will continue to go above and beyond to exceed their expectations.

It’s clear that Smets Technology is well-positioned for a bright future, with a strong emphasis on financial sustainability, compliance, customer-centricity, and innovation. Before we conclude, is there anything else you would like to share with our readers?

Karl Smets: We are grateful for the support and trust of our customers, partners, and employees. It is their dedication and commitment that has helped us achieve our success. We are confident that with our strategic plans, talented team, and innovative products, Smets Technology will continue to thrive in the coming years.

Stephan Smets: I would like to add that we are proud of our legacy as one of the leading manufacturers of rubber removal, demarking, and retexturing equipment. We will continue to build on this legacy and remain at the forefront of the industry by delivering superior products.

Sascha Smets: I would like to add that we are proud of the collaborative and inclusive culture at Smets Technology. It is our diverse and talented team that has been the driving force behind our achievements. We will continue to foster an environment that encourages creativity, innovation, and personal growth for our employees.

Two managing directors, Sascha Smets and Stephan Smets, discussing rubber removal, demarking, and retexturing machines

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